Why You Should Choose A Blog Niche – And How!
Why should you choose a niche?
Having a niche helps your readers keep interest. They know what to expect, and are interested in it all.
A blog about dogs shouldn’t have an article in it about how to pair colored skinny jeans with blouses. You can avoid this mismatched mess and confusion amongst your readers about picking a few topics to write about and sticking to them.
The ultimate compliment is when a reader shares your blog with their friends and family. Take KellyMom for example – it’s shared often between mom’s and is thought of as a trusted source. People know what to expect and think of the website as a leader in natural parenting advice.
Your readers want to know what to expect from you. Random topics come off as disorganized and unnatural.
What do you want to blog about?
I’m going to assume a part of your future blog goals are to review products and services. A blog dedicated to reviews is okay, but you know what is better? A blog that can sustain itself during slow seasons (right after Christmas, for example)
A lot of people will start to review products they already own, to get content up during these slow seasons. This is great for a short while until you’re left with your 7 year old coffee pot, and appliances older than you are.
I suggest that you pick another niche to blog about, to go hand-in-hand with product reviews. Here are a few ideas:
- Recipe blog. This is huge. Many bloggers use Pinterest as their main advertisement for their articles and posts, and you know how much interaction recipes get.
- Personal blog. A glimpse into your own life is how your readers can get to know you, as the author. It helps your audience trust you while also giving you an unlimited amount of blog post ideas – your life is ever changing!
- Household blog. DIY/Design/Organization this stuff is a big yawn to me. Unless I want to build my own coffee table, there’s a zero chance I’m going to read your blog posts on how to do so.
- Mommy blog. Crafts/Advice/Tips/Recipes/Baby Hacks… the possibilities are endless. This is probably the most saturated niche out there so tread lightly.
No matter what niche you choose to go along with product reviews, you have to figure out how you’re going to stand out beside the millions of other blogs like yours. What makes your blog special, that will make readers coming back each day looking for more content?
Make sure you’re passionate about your niche.
You’ll be writing about these topics for years (hopefully) and need to stick with something you truly enjoy. Your readers can tell if you’re faking your love for travel, on your review + travel blog. If you haven’t actually traveled since before your oldest was born, in the previous century, picking travel as a niche isn’t going to work.
This is where it gets funny. I own and run a mommy blog… but I don’t have human children. When I get asked about this I laugh and reply “I’m great at marketing”. Moms are a great audience. They’re willing to try new products, fun DIY crafts, and generally, they have the extra time to comment and follow social media pages; but as I said previously, it’s a saturated market.
Is there an audience out there who needs the information you want to share?
Just because you’re passionate about a topic, it doesn’t others are. You have to figure out what your target audience is, and what they want. In the end, you’re writing for them – they’re the reason you get paid (yes, you can make a great income from blogging!)
Don’t forget; choose something you’re knowledgeable about.
Like I mentioned earlier – don’t start a travel blog if you don’t travel. This goes with any niche. If you don’t know about the topic you either need to leave that idea alone or market your blog towards learning about it. For example, learning how to eat healthy and lose weight or learning how to become a great parent as a first time mom. Otherwise, don’t make a blog about cars if you don’t actually know anything about them.